Embedded Files
Market Emotions
Market Emotions
Reputation
Awareness
Recruitment
Fundraising
Channels
Channels
TV
Radio
Direct Mail
Print Media
Email
Webinars
Events
Social Media
Online Advertisements
Search Engin Optimization
Strategic Thinking
Strategic Thinking
Audience
Message / Call to Action
Delivery
Greatest Impact w/ Staff Resources
Channels that best Serve Coalition
Message Relevance
Message Relevance
Rewarding
Realistic
Real-Time
Responsive
Revealing
Refreshing
(Which two?)
Goal Focused* Equity Collaborative
Goal Focused* Equity Collaborative
*What is the goal for this effort
Does the effort include Coalition values
Owned Media
Owned Media
Website
Email
Newsletter
Videos
Social Media
Infographics
Webinars
Earned
Earned
Newspaper
Television
Reviews
Awards
Social Media Posts
Paid
Paid
Radio
Television
Social Media
Printed
Search Engines
Marketing Tips
Marketing Tips
Keep it short, but frequent
Recycle regularly (with small changes)
Target your audience (subgroups with slightly different messages)
Go live (Social Media platforms are more forgiving than developed videos)
Socialize your stories (learn the story features of Facebook and Instagram
Go online (rather than in-person events, more people can attend. Also hybrid)
Coach your experts, how to write for general and specific audiences, how to speak on video, how to take better pictures with phone
Plan Communications: Editorial Calendar with Messaging, Timing, and Channels
Report abuse